DISAN Local New Arrival: The “Lạc Hồng” Collection
Melding the authentic flavors of traditional peanut candy and lotus tea with a bold, Đông Hồ-inspired neo-folk packaging and a trendy hand-sign sleeve, this collection perfectly executes DISAN’s #3C strategic framework (Cultural, Crafted, Customer-Centered). Read on to explore how this Gen Z-approved tribute honors the Dragon and Fairy lineage while setting a new standard for modern cultural experiences.
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DISAN’s Steadfast Mark on the Cultural Industry in 2026
As the Year of the Fire Horse gracefully approaches, the heroic spirit of Gióng awakens new ambitions within us all.
At DISAN, we believe Tet is not just a time to rest, but a moment to strike up new inspirations – A storytelling gift box – where we reimagined 05 traditional Vietnamese staples, transforming their physical names into a poetic wordplay of prosperity and well-being for the New Year.
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Hoa Xa Tu Khanh by DISAN: DesignRush Top Finalist Packaging
In the competitive landscape of global branding, true distinction is found at the intersection of cultural depth and contemporary vision. DISAN is proud to announce its selection as a Top 10 Finalist for Best Packaging Design by DesignRush, a premier global B2B marketplace. Our featured project, the “Hoa Xa Tu Khanh” Lunar New Year collection, serves as a testament to DISAN’s commitment to building a New Legacy for brands on the world stage.
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