DISAN Named Top Finalists by DesignRush
Defining the New Legacy with "Hoa Xa Tu Khanh" Packaging
In the competitive landscape of global branding, true distinction is found at the intersection of cultural depth and contemporary vision. DISAN is proud to announce its selection as a Top 10 Finalist for Best Packaging Design by DesignRush, a premier global B2B marketplace. Our featured project, the "Hoa Xa Tu Khanh" Lunar New Year collection, serves as a testament to DISAN’s commitment to building a New Legacy for brands on the world stage.
Cultural Sophistication for the Global Market
For the modern global client, cultural representation must transcend the "traditional." DISAN’s approach to the "Hoa Xa Tu Khanh" package moves away from dated cliches, offering a visual language that speaks to both Eastern roots and Western sensibilities.
- Modernizing the Symbol: We reimagined the Year of the Snake through a lens of minimalist luxury and geometric elegance, ensuring the aesthetic appeals to the high-end tastes of the European and American markets.
- A Universal Aesthetic: By prioritizing clean lines and sophisticated palettes, DISAN transforms cultural storytelling into a premium brand experience that resonates with international consumers.
DISAN: Architects of a New Legacy
At DISAN, we operate under a singular philosophy: Legacy is built in the present. While others focus on preserving the past, we focus on creating the icons of tomorrow.
"We don't just inherit history; we architect the New Legacy that starts today."
Being recognized by DesignRush validates this forward-thinking approach. It proves that Vietnamese creative agencies can lead global trends, creating packaging that isn't just a container, but a cultural artifact. We provide our clients with a "New Legacy"—a brand identity that is rooted in substance but designed for the future.
Strategic Value for Our Partners
This DesignRush accolade is more than an award; it is a guarantee of quality for our partners. When collaborating with DISAN, clients benefit from:
- Global Design Standards: Validation from an international body of experts.
- Evolutionary Branding: Design that feels fresh and relevant to modern market demands while maintaining deep soul.
- Future-Proof Identity: Strategic creative work intended to stand the test of time, establishing your brand's own legacy from day one.
