DISAN's Steadfast Mark on the Cultural Industry in 2026
Crafting a New Year Narrative with Giong Trong Mo Co
As the Year of the Fire Horse gracefully approaches, the heroic spirit of Gióng awakens new ambitions within us all.
At DISAN, we believe Tet is not just a time to rest, but a moment to strike up new inspirations – A storytelling gift box – where we reimagined 05 traditional Vietnamese staples, transforming their physical names into a poetic wordplay of prosperity and well-being for the New Year.
Five items - five transformative steps on a journey of flourishing.
From silent roots to radiant fruition, every lasting value is carefully cultivated through time and steady accumulation. More than just the quintessential flavors of Tet; it conveys a profound philosophy: when we build upon a solid foundation, constantly nurturing, preserving, and gathering our strengths, anyone can rise up to achieve greatness. A New Year is not merely a time to await good fortune, but a call to actively awaken, break through, and triumph.
May you embrace abundant WEALTH [CẢI]
To live a life of serene EASE [DONG]
While fueled by YOUTHFUL VITALITY [TRẺ]
Keep GATHERING your earnest efforts [GOM]
To harvest the sweetest FRUITION [QUẢ]
Unveiling the Rhythm of Flourishing
A Symphony of Origin
True luxury lies in the art of curation. For “Gióng Trống Mở Cờ” DISAN’s artisans traveled far and wide, handpicking elements that honor both heritage and pure well-being:
- [TRẺ] The Pure Vitality Carved from 100% natural bamboo, proudly grown and crafted in Vietnam. Untouched by chemicals, it brings the resilient, raw poetry of the homeland to your festive table.
- [DONG] The Verdant Leisure Our heritage Bánh Chưng uses only premium Nương Bắc sticky rice. Every grain remains plump, intact, and brilliantly green – a flawless harmony of texture and earth.
- [CẢI] The Crisp Wealth Sourced from the world’s most revered terroir for radishes. Naturally salt-cured, it delivers a pure, crisp bite, celebrating the rustic luxury of the soil.
- [GOM] The Rounded Gathering Bespoke from the historic kilns of Bát Tràng.
- We custom-ordered its exclusive hue and perfectly circular silhouette to cradle your feasts
- in absolute completeness.
- [QUẢ] The Golden Fruition Leaving behind heavily sugared confections, we selected natural dried pineapple.
